Albertsons

Albertsons eCommerce & loyalty app redesign

User Goal
Save time and money.

Business Goal
Albertsons operates as a banner of Albertsons Companies, one of the largest food and drug retailers in the United States. With both a strong local presence and national scale, the company operates stores across 35 states and the District of Columbia under 20 well-known banners. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood.

Project Vision
Customers shop at multiple grocery stores in order to find the best food and prices. Even with smartphone usage over 95%, less than 2 percent of of Albertsons customers use the delivery app. We want to give time and convenience back to our customers with the eCommerce app. Concurrently, we want to reward our brick and mortar customers with personalized deals and showcase the the benefits of delivery

Solution
• update visual design to build trust and gain consumer confidence
‍• implement delayed registration to improve abandoned cart rate
• increase loyalty app usage and grow eCommerce user base

Results
• Increased app ratings from 3 stars to 4.5 stars
• increased the conversion rate over 20% for first time eCommerce app users.

Visa Signature App

Visa Signature provides more than just rewards for cardholders. It provides a host of services and offers that are exclusive to select clientele. The app is an extension of that white glove service offering preferred seating, 24 hour concierge service, in addition to the rewards that are already earned.

Visa Olympics Rio

This aspect of the Rio Olympics gave a glimpse into what the future could be with IOT (Internet of things) devices. Each of the Visa guests were given a bracelet with funds preloaded on a Visa Checkout account. With it they could pay for items at various stores with a wave of their hand. In addition, The bracelet could also help locate a lost guest and let concierge to help them get to their destination.

Another innovative feature was the IOT integrated facial recognition software. When a guest first checks in, their picture is taken and are asked to download the Rio concierge app. The app has their itinerary and pertinent info about the olympics. If a guest’s picture was taken by a Visa photographer, their image would be sent to a server. Using facial recognition software, the photos would be sent to the guest without any work on their part.

Visa Super Bowl 50

I created final screens of the Agenda app using the Visa Signature color scheme for our guests that are accustomed to white glove treatment. 

I created visual designs of the Arrival app, an in car tablet experience that welcomed our guests with a message from our CEO Charles Scharf, a complimentary beverage upon arrival to the hotel, and a GPS enabled map that showed real time progress to the hotel.

Our team illustrator set a high bar with fantastic storyboards. During the week, new technologies were showcased to the guests. Augmented reality screens displayed information from Visa’s rich database, NFC bands were provided so guests could purchase from the Under Armour contactless store, and much more.

Starting with users, segmenting them into profiles the design team could focus on. The team created high level flows of our guests’ experience, capturing their journey from their arrival at the airport, through the many sponsored events, and ending with their departure.

Competitive analysis of existing calendar and itinerary apps I collected.

Here are my initial explorations for the agenda app, which detailed the itinerary for the week, shared photos of our guests during the event, and provided up to date information about their NFC purchases.

Construction of the lounge which showcased Visa’s current and future technology.

The Embarcadero area was the hub for all Super Bowl pre game events, welcoming football fans, players, and musical performers alike.

After getting feedback from the previous year’s event, we balanced innovative features and streamlined user experiences for Superbowl 51. These screens showed the visual designs I created to meet the user feedback we recieved. The never-ending cycle of investigation, creation and evaluation are what makes design so challenging.

 

Playspan

Visa Online Applications

Visa has a suite of internal applications that help their clients manage customer data. Issuing and replacing cards, updating user information, and ensuring security are all taking place on a global scale.

For Visa Online applications, I created a style guide, complete with visuals and design patterns for designers to use. Completed code is archived following each project and used for later projects.

Visa.com global translation

Following some design research, recommendations were made for global translations on the Visa.com site. Best practices for foreign language were researched and vetted. “Left to right” and “right to left” patterns were needed for each language, taking into account and applied globally.

EA

Walmart